07/08/1999 Sunderland 0 Chelsea 4 Chelsea wasted no time in setting the benchmark for this season's title race as they pummelled Premiership newcomers Sunderland into submission at Stamford Bridge with an ominous display of attacking flair. The Blues may have lost their two previous opening fixtures of the season - both of them against Coventry. But they were in simply inspired form against Sunderland as they displayed the immense gap which exists between the top and bottom of the Premiership. The only minor concern for boss Gianluca Vialli was the two glaring misses by record £10million signing Chris Sutton. By the end, though, they were - thankfully for the centre-forward - a faint memory compared to the inventiveness of his team-mates. The man of the match was midfielder Gustavo Poyet, whose double strike was completed by a memorable volley to seal victory in a totally one-sided encounter. However, he was ably supported by Sunderland's chief tormentor, fellow goalscorer Gianfranco Zola, and new signing Didier Deschamps, while substitute Tore Andre Flo hit Chelsea's other goal. Sunderland may have experienced one of their most difficult matches of the season, without new signings Stefan Schwarz, John Oster and Thomas Helmer. But on this showing at least they served notice that they face yet another perilous struggle against relegation this season. In contrast, Chelsea only raised the expectations of their fans, who believe that this is their best ever chance of lifting the title since their only other success way back in 1955. Vialli's side certainly did not disappoint them in a dominant first-half display as, time after time, they carved apart Sunderland's defence with intelligent movement, interchanging of positions and quick one-touch passing. Highly rated goalkeeper Thomas Sorensen was all that stood between the Blues and an early goal as he twice denied Poyet and tipped a free-kick by Zola over the bar. The opener was inevitable, though, as the pressure rained down on the young Dane's goal, and he could do nothing to keep out Poyet's header as the Uruguay international rose high to head home Dennis Wise's corner on 20 minutes. In contrast, Sunderland contented themselves by pumping hopeful high-balls towards the head of Niall Quin who was ably marshalled by Frank Leboeuf and Marcel Desailly. In front of the two Frenchmen, fellow World Cup winner Deschamps was fitting seamlessly into the Chelsea side in a near faultless, characteristically understated display. It was just a matter of time before the floodgates opened once more, this time Zola capitalising on a through ball from Poyet to toy with Sunderland new signing Steve Bould before picking his spot just inside the far post. The visitors' attempts to play an offside trap were proving suicidal as they managed to let Sutton through on goal twice in the minutes before the half-time break. On both occasions, the centre-forward found himself yards clear of the nearest defender but first he wastefully struck his shot wide of the upright and then his embarrassment was more than doubled as he fell flat on his backside. He was eventually replaced with 17 minutes left by Flo, just moments after striking a long-range effort narrowly wide, but by then Dan Petrescu had at least joined him in missing a clear-cut opening. The Romanian international, who had earlier hit the near post after cutting inside from the right flank, found himself with the goal at his mercy - as the referee's assistant again failed to raise his flag - only to scuff his shot wide of the target. Sunderland had at least managed to make a match of it but were never quite able to breach Ed De Goey's goal, as the goalkeeper saved from last season's leading scorer, Kevin Phillips, as well as Quinn. They were duly punished when Chelsea responded by doubling their advantage in a vintage three-minute spell in the closing stages. First Petrescu played a one-two with Zola before crossing for the unmarked Flo to head home just a couple of minutes after coming on as substitute. Then Poyet scored the goal of the game and a certain contender for goal of the month as he capitalised on Zola's magical vision by thundering home a first-time volley after the Italian had chipped the ball into his path. There was still enough time for Flo to head just wide and for Sorensen to make an inspired diving save to deny substitute Roberto Di Matteo, but Chelsea had done more than enough to warrant their position as many observers' tip for the title. The only consolation for Sunderland was that this defeat was at least less embarrassing than their last visit to Stamford Bridge, which resulted in a 6-2 thrashing in March 1997 - and that season they went straight back down.